Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

J J Web's 1967 Lemans

2024 May
of the Month

  • Rev up your passion for Pontiacs and join our vibrant community of enthusiasts!

    Whether you're a die-hard fan of classic muscle cars or you've got a soft spot for sleek modern models, you've found your home here at Forever Pontiac. Our community is dedicated to celebrating everything Pontiac, from the iconic GTO to the legendary Firebird and everything in between.

    Unlock access to expert advice, stunning photo galleries, engaging discussions, exclusive events, and more!

    Start your Pontiac journey with us today!

    Sign up now! 🏁

RSS Poll: Is this Fiat Abarth ad good enough for the Super Bowl?


Ringo64

Recommended Posts

  • Founders

Filed under: Performance, Marketing/Advertising, Hatchback, Fiatabarth-ad.jpg

Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That's one of the big reasons it hasn't been put on TV yet.

You'll see what we mean when you view the ad, titled "Seduction," after the jump. It was the foam that made it iffy for the networks.

But we chatted with Chrysler marketing chief Olivier Francois at the Detroit Auto Show about Super Bowl commercials where advertisers are known to push the envelope. In the Chrysler-Fiat world of double titles, Francois is also CEO of Fiat.

Francois, who is considering a few options for the big game, is wondering if the Abarth video is Super Bowl worthy, and wants to know what Autoblog readers think about the spot. Good enough for the big game, also known as the Super Bowl of advertising?

Chrysler, of course, was the toast of the Super Bowl in 2011, showing an unprecedented two-minute ad featuring Eminem's "Lose Yourself," an appearance by Eminem himself and the new ad theme, "Imported From Detroit."

It's a high bar to reach again.

What do you think? Does this Abarth ad have the right stuff?

View Poll

Continue reading Is this Fiat Abarth ad good enough for the Super Bowl?

Is this Fiat Abarth ad good enough for the Super Bowl? originally appeared on Autoblog on Thu, 19 Jan 2012 13:29:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

di</img>

di</img>

autoblog?i=0eamS5dJ1dg:zh7PJbscMVw:wF9xT3WuBAs</img> autoblog?i=0eamS5dJ1dg:zh7PJbscMVw:V_sGLiPBpWU</img>0eamS5dJ1dg


/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/0eamS5dJ1dg/

Link to comment
Share on other sites

Tired of these Ads? Register Today!

I never forget the first time I will see one because they are fugly. They actually looked like they got raped by the ugly tree.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Tired of these Ads? Purchase Enhanced Membership today to remove them!
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.