To: Buick, Pontiac and GMC Dealers
Subject: Pontiac Preferred Owner Program
Date: January 1, 2010
With the announcement to phase out the Pontiac brand, we know that retaining these owners is paramount to our future success. Working in conjunction with the Buick GMC Dealer Council, we’ve developed a new initiative to help get these customers back in your service lanes and ultimately your showrooms.
To let Pontiac customers know how much we value them, we are pleased to announce the Pontiac Preferred Owner Program. This year long initiative includes a private offer for one year of free maintenance. This program will cover up to four of your customers’ maintenance needs as it relates to oil changes and tire rotations as outlined below:
* Lube, Oil and Filter
* Tire Rotation (as required)
* 27 Point Vehicle Inspection
The Pontiac Preferred Offer Direct Mail Creative and Certificate are attached to assist with your understanding of the program.
Target Audience:
Pontiac owners who bought new or certified used from dealers who signed participation agreements
Private Service Offer:
This year long initiative includes a private offer for one year of free maintenance. This program will cover up to four of your customers’ maintenance needs as it relates to oil changes and tire rotations as outlined below:
* Lube, Oil and Filter
* Tire Rotation (as required)
* 27 Point Vehicle Inspection
The offer expires on 12/31/10 and is listed on the front of the certificate that the customer will receive in a Direct Mail communication. Dealers that did not opt out of the program will receive a fixed reimbursement amount: $20 for the service using conventional oil and $35 for the service using synthetic oil.
Below you will find the reimbursement details for the offer:
DEALER REIMBURSEMENT PROCESS
For each valid lube, oil, filter, four-tire rotation, and 27-point vehicle inspection certificate redeemed at your dealership, GM will reimburse your dealership as follows:
1. With conventional oil: $20.00
2. With synthetic oil: $35.00
Dealers who submit claims through WINS are to use the following codes:
Labor Operation Code: Z2236
Customer Code: MJ
Failure Code: 98
Submit oil change reimbursement amount as a Net Item Amount
Enter the Vehicle Identification Number (VIN) on the Warranty Claim
Dealers who submit claims through the Global Warranty Management System (GWM) are to use the following codes:
Labor Operation Code: Z2236
ZSSP Transaction Type
Submit as a Miscellaneous Net Item Amount
Enter the Vehicle Identification Number (VIN) on the Warranty Claim
Claims for model year vehicles 2000 or older:
* Claims submitted through WINS: Dealers can use their Auth Code G.
* Claims submitted through GWM: Wholesale authorization is required. H route to your GM Field Representative.
Terms and Conditions of the Program:
Redeemable only at participating GM dealers for up to four (4) lube-oil-filters, four-tire rotations and 27-point vehicle inspections for VIN shown on the front of this certificate between January 1, 2010 and December 31, 2010. Includes factory-fill grade of oil as outlined in your owner’s manual. Balancing tires extra. Original certificate must be presented to your GM dealer representative at the time of service, and the price for your lube-oil-filter, four-tire rotation and 27-point vehicle inspection will be deducted from your service transaction. Limit one service offer certificate per household, at a participating GM dealer. Offer is nonnegotiable and not redeemable for cash. Resale is strictly prohibited. General Motors and participating GM dealers are not responsible for lost or stolen certificates.
Offer:
Up to Four (4) Complimentary services including:
* Lube, Oil, Filter
* Four-Tire Rotation
* 27-Point Vehicle Inspection
LOF:
Goodwrench Motor Oil and ACDelco Oil Filter. Includes factory-fill grade of oil as outlined in the vehicle’s owner’s manual.
Four-tire Rotation:
Check tire inflation pressures and adjust as necessary. Inspect all four tires for damage and excess wear. Rotate all four tires and torque wheel nuts as recommended.
27-Point Vehicle Inspection:
Perform a GM Goodwrench 27-Point Vehicle Inspection that includes:
Inspect fluid levels, check steering, suspension, wiper blades, exhaust, undercarriage, belts and hose.
Not Transferable:
Offer is vehicle specific and is ONLY available on the vehicle the offer was issued. Offer is NOT transferable.
Consumer must not be charged for additional fees such as shop supplies, disposal fees or taxes for this complimentary service. Dealer must abide by any applicable local tax laws.
Dealers agree to perform the services outlined above and will accept the described fixed reimbursement amount as payment in full unless an opt-out form was submitted by the Dealer Operator or Executive Manager by December 17, 2009.
Good Selling,
SweeneySignature.jpg
Brian Sweeney
General Manager
Buick GMC
