Filed under: Budget, Japan, Marketing/Advertising, Hatchback, Nissan

How would you translate a flipbook animation from paper to the Internet? The Nissan Note has an idea. To promote features like the new hatchback's's fuel economy, roominess, and bird's-eye view camera, the car's Japanese website has a four-page digital flipbook that animates when you scroll down (try it now to see what we mean above).

The couple depicted in the animation is about to get in the Nissan and take a ride through Tokyo, after which you get a tour of the car's features. The theme of the adventure is "Long scroll, long drive, long life." (Odd, we know, but remember this is on the Japanese website.)

For the full experience, head over to the Note website and prepare to give your scroll wheel a hearty workout. You'll come away impressed.

Nissan Note website brings flipbooks into Internet age originally appeared on Autoblog on Sat, 01 Sep 2012 20:01:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

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Don't understand, flip books were for before the digital age.