Jump to content
Forums Gone... but not forgotten!

Tired of these Ads? Register Today!

  • Welcome to Forever Pontiac

    Welcome to Forever Pontiac, full of great ideas for Pontiac performance, maintenance, or for peer-to-peer assistance from Professional and DIY mechanics. Also, compete in our Pontiac monthly competitions. Please register if you'd like to take part.

Archived

This topic is now archived and is closed to further replies.

Ringo64

RSS Chevy ramping Silverado incentives after Ram beats it in March

Recommended Posts

Filed under: Car Buying, Truck, Chevrolet, GM, Earnings/Financials, Ram

2014-Chevrolet-Silverado.jpeg

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.

General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.

The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

GM certainly isn't taking this drop to third place lightly, but what about Ram? "Our plan is to keep building the best trucks we can," said Nick Cappa, head of Ram Communications. One thing is certain, if you are were in the market for a pickup, these incentives are making it a great time to buy.

Chevy ramping Silverado incentives after Ram beats it in March originally appeared on Autoblog on Sat, 05 Apr 2014 19:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
autoblog?i=VwjtgtH_UqQ:Yy50seVYrdg:wF9xT autoblog?i=VwjtgtH_UqQ:Yy50seVYrdg:V_sGL
VwjtgtH_UqQ

/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/VwjtgtH_UqQ/

Share this post


Link to post
Share on other sites

Tired of these Ads? Register Today!


Tired of these Ads? Purchase Enhanced Membership today to remove them!
×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.