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Ringo64

RSS Video: Lincoln's second, more traditional, Super Bowl commercial

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<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#continued"><img alt="Lincoln Super Bowl ad" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/lincolnmkzphoenix.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 348px;" /></a><br /><br />For its second <a href="http://autoblog.com/tag/super+bowl">Super Bowl</a> commercial, <a href="http://autoblog.com/lincoln">Lincoln Motor Company</a> has stepped away from the Max Ernst-ian surrealism of <a href="http://www.autoblog.com/2013/02/01/lincoln-takes-to-the-super-bowl-with-twitter-schizophrenia/">the "Steer the Script" spot</a>. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 <a href="http://autoblog.com/lincoln/mkz">MKZ</a> as a rebirth of the brand and everything a luxury consumer would want.<br /><br />The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot <a href="/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#continued">below</a>.<br /><br />If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: <a href="http://autos.aol.com/article/lincoln-super-bowl-commercial-ad-advertisement/">Lincoln's Super Bowl Ad is a Flop</a>, written by Pete Bigelow.<p><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/" rel="bookmark">Continue reading <em>Lincoln's second, more traditional, Super Bowl commercial</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/">Lincoln's second, more traditional, Super Bowl commercial</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 02 Feb 2013 19:03:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20446876/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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