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RSS Video: Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog


Ringo64

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<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/jeep/" rel="tag">Jeep</a>, <a href="http://www.autoblog.com/category/tv-movies/" rel="tag">TV/Movies</a></p><a href="/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/#continued"><img alt="2014 Jeep Grand Cherokee in sand dunes - commercial screencap" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/jeep-chip-away-commercial.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 410px; " /></a><br /><br /><a href="http://www.autoblog.com/chrysler/">Chrysler</a> has done a pretty good job as of late turning its television commercials into <a href="http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/">pep talks</a> or <a href="http://www.autoblog.com/2011/02/07/opinion-chrysler-advertises-detroit-with-eminem-during-super-bo/">rallying cries</a>, but for its first ad for the <a href="http://www.autoblog.com/jeep/grand+cherokee/">2014 Jeep Grand Cherokee</a>, it turned to Al Pacino's inspirational speech from the movie <em>Any Given Sunday</em>. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled <em>Chip Away</em>, focuses more on the attention to detail that <a href="http://www.autoblog.com/chrysler/">Jeep</a> has exhibited on its updated flagship SUV.<br /><br />Centering around the newest Grand Cherokee model, the luxurious <a href="http://www.autoblog.com/2013/01/24/2014-jeep-grand-cherokee-pricing-leaks-out/">$47,995 Summit</a> trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling <a href="/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/#continued">below</a>.<p><a href="http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/" rel="bookmark">Continue reading <em>Jeep's new <i>Chip Away</i> commercial has us hunting Al Pacino's back catalog</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/">Jeep's new <i>Chip Away</i> commercial has us hunting Al Pacino's back catalog</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 19 Feb 2013 20:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20467496/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/19/jeeps-new-chip-away-commercial-has-us-hunting-al-pacino/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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