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Car and Driver: On the Occasion of BMW’s 100th Anniversary, Mercedes Notes That It’s Older

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Mercedes-Benz museum BMW 100th anniversary


BMW is celebrating its 100th anniversary with a big bash in Munich, and apparently Mercedes-Benz feels left out. The solution? Some good old-fashioned trolling.


The Mercedes-Benz museum in Stuttgart is officially extending an invitation for any BMW employee to visit the museum for free this week, with head of marketing for Mercedes-Benz Classic, Ralf Glazer, delivering the following message: “We warmly congratulate the globally renowned company BMW on its anniversary and invite all employees of BMW AG to discover the complete history of the automobile at the Mercedes-Benz Museum.” In other words, the 130-year-old Mercedes-Benz is saying to the 100-year-old BMW, “Our history is longer than your history.”


They’re right, of course, with Mercedes-Benz tracings its roots all the way back to the Benz Patent-Motorwagen in 1886. BMW didn’t get started until 1916, when Bayerische Motoren Werke was officially founded in Munich.


To make Bimmer-philes feel a bit more welcome in Stuttgart, the museum is offering a few perks in addition to the free admission. The first 50 BMW employees to tour the Mercedes exhibit get to taste a complimentary “Swabian specialty” from the museum restaurant, and any BMW driver gets a free parking space right out front.


Mercedes-Benz is also running cheeky ads in German newspapers, which we found on Reddit. Under an image of the iconic BMW kidney grilles, the German text reads: “Thanks for 100 years of competition. The previous 30 years were somewhat dull.” We couldn’t agree more. There’s certainly no love lost between the German rivals, but at least they know how to have some fun.


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