Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

58Bonne's 1958 Bonneville

2019 June
of the Month

  • Welcome to Forever Pontiac

    We are a community of Pontiac enthusiasts. The purpose of our community is to keep alive the Pontiac spirit by sharing (or showing off) our cars, discussing Pontiac, helping each other work on our cars and find information, plus attend various meets/shows/etc... To aid discussion, sharing, event planning and selling of parts/cars/anything, we have various parts of the website to aid this from Forums to an online Garage to Classifieds to even a Document Download Repository. You can find links to these in our navigation above based on what each section helps with (discussion, local events, learning, etc...).

    We invite you to contribute, find help or just view some of our member's amazing cars! Don't forget, we also have great contests from time to time (like our Pontiac of the Month and yearly calendar contest) and our Pontiac This OR That, a fun game where you choose the best of two randomly selected Pontiacs from our online garage.

    We look forward to seeing you around!


This topic is now archived and is closed to further replies.


Car and Driver: “Heck on Wheels!” Toyota Prius Super Bowl Ad Celebrates Blandness with Weirdness [Video]

Recommended Posts

Toyota Prius Super Bowl 50 ad


Toyota’s Prius has never been particularly exciting, but the car has been given an injection of chutzpah in its latest generation in the form of bolder—and questionable—styling. Odd looks aside, the Prius’s game hasn’t changed much, it still being the go-to for those who still care about high fuel economy in a gas-powered vehicle and, well, little else. Toyota, to its credit, decided to play on the Prius’s largely inoffensive theme for its Super Bowl 50 ad dubbed “Heck on Wheels.” We like self-deprecation, so we like the commercial.


The entire 90-second ad—yep, that cost mega-dollars in airtime alone—features an average-looking guy rockin’ out to a made-up hair-metal-esque song “Heck on Wheels,” which is filled with tongue-in-cheek references to the Prius’s ordinariness. Lines like “they never thought a Prius could feel so bad-ass” and “it corners like a boomerang” (as the Prius fully and improbably drifts through a corner) feel like stretches of the truth, but funny stretches nonetheless. More poignant, at least for consumers, are mentions of the Prius’s ability to go “a bunch of freakin’ miles on a little gas” and its invisibility to cops. Oh, and there’s even a keytar-playing office worker, singing ducks, and a cyborg cat. Because why not.


According to Toyota, the ad kicks off a new #GoPriusGo ad campaign. Or maybe it’s a Heck on Wheels ad campaign. Either way, there’s a new Prius and Toyota wants you to think it’s cooler than any Prius before—and to try not to think about how cheap gas is right now.



Read Full Article

Share this post

Link to post
Share on other sites

Tired of these Ads? Register Today!

Tired of these Ads? Purchase Enhanced Membership today to remove them!
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.