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A new chapter: Cadillac to revive Book car subscription program later this year

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in Auto News

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2020 Cadillac XT6, 2019 Detroit auto showCadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service was controversial from the start in that the...

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