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2023 March
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Car and Driver: Bugatti Has Sold the First 200 Chirons


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At least 200 people will wake up to a new Bugatti Chiron in the driveway in the next few months. That’s how many orders Bugatti has taken worldwide through this week, the company announced when revealing a “near production” example at The Quail: A Motorsports Gathering in California.


That event marks the North American unveiling of a car Bugatti already displayed at the Geneva auto show earlier this year and then at every venue where the monied elite gather in sufficient numbers. Of course, the reported “sales” of these ultraexotics can and do vary. Some buyers may have ordered more than one car, while several may back out after putting down their 200,000-Euro deposits ($226,000) because of a divorce, a court order, or simply because a Ford GT may arrive sooner. You never know. At least, we’ll never know, because we’re not on that list.


In total, Bugatti plans to sell 500 copies of the 1500-hp Chiron, for which it claims a top speed of 261 mph. It’s unclear whether that run of 500 includes the numerous special editions we expect will show up to keep the car in the public spotlight and bid for a few more gold bars from people who clearly don’t need to ask about the $2.7 million base price.


Bugatti expects about 30 percent of the supercars will be sold to buyers in the United States. There’s a good chance many of them were among those swallowing the free champagne at The Quail.


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