RSS Video: P. Diddy hosting Fiat 500L desert party

[Ringo64]

Filed under: Budget, Marketing/Advertising, Videos, Hatchback, Celebrities, Fiat

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.

The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.

The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Stoicevich wouldn't elaborate on future spots in the campaign, so we couldn't tell you if Diddy will be returning. For now, Mirage "is the first splash to get the car rolling for this year." What do you think? Have a look below and let us know in Comments.

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P. Diddy hosting Fiat 500L desert party originally appeared on Autoblog on Wed, 12 Feb 2014 20:01:00 EST. Please see our terms for use of feeds.

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[Young gun]

I no like fiat. I do appreciate that they keep dodge around thou...

[Ringo64]

Only Fiat I would drive if Fiat was the only car manufacturer in the world is the Abarth. Still don't think its worth $22 grand though...

Also, since when is P Diddy still considered a "rapper". Thought he got out of the game years ago to fail at being a sports agent?

[Young gun]

Meh I've never considered him a rapper but more an R&B artist

[havoc1482]

He was never really a rapper. He started off as the producer for Craig Mack and Biggie and founded Bad Boy records

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