RSS Video: Nissan 370Z Nismo races man in wingsuit

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Filed under: Motorsports, Coupe, Performance, Etc., Marketing/Advertising, Videos, Nissan

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.

No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.

The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Continue reading Nissan 370Z Nismo races man in wingsuit

Nissan 370Z Nismo races man in wingsuit originally appeared on Autoblog on Tue, 01 Oct 2013 19:58:00 EST. Please see our terms for use of feeds.

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