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RSS Official: Fiat 500 Abarth made from models in body paint [w/video]


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Filed under: Convertible, Budget, Performance, Videos, Hatchback, Humor, Fiat


Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)

Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.

If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Continue reading Fiat 500 Abarth made from models in body paint [w/video]

Fiat 500 Abarth made from models in body paint [w/video] originally appeared on Autoblog on Thu, 11 Jul 2013 19:59:00 EST. Please see our terms for use of feeds.

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