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RSS Video: Peugeot ad returns Wacky Races to TV


Ringo64
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<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a /category/videos/'>href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a /category/hatchbacks/'>href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a /category/peugeot/'>href="http://www.autoblog.com/category/peugeot/" rel="tag">Peugeot</a>, <a /category/south-america/'>href="http://www.autoblog.com/category/south-america/" rel="tag">South America</a></p><a href="/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/#continued"><img height="331" src="http://www.blogcdn.com/www.autoblog.com/media/2013/05/peugeot-wacky-races.jpg" vspace="4" width="628" /></a><br /><br />To advertise the <a /tag/peugoet+208/'>href="http://www.autoblog.com/tag/peugoet+208/">Peugeot 208</a> in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the <em><a href="http://en.wikipedia.org/wiki/Wacky_Races">Wacky Races</a></em>. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.<br /><br />The ad was headed by Young &amp; Rubicam Brasil, directed by Antoine Bardou-Jacquet for <a href="http://www.partizan.com/">Partizan</a>, and was edited by Mr. <a href="http://en.wikipedia.org/wiki/Chilly_Willy">Smedley</a>, who might or might not be another cartoon connection to Chilly Willy. You can watch it <a href="/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/#continued">below</a>.<p><a /2013/05/31/peugeot-ad-returns-wacky-races-to-tv/'>href="http://www.autoblog.com/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/" rel="bookmark">Continue reading <em>Peugeot ad returns Wacky Races to TV</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a /2013/05/31/peugeot-ad-returns-wacky-races-to-tv/'>href="http://www.autoblog.com/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/">Peugeot ad returns Wacky Races to TV</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 31 May 2013 19:59:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a /2013/05/31/peugeot-ad-returns-wacky-races-to-tv/'>href="http://www.autoblog.com/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20594341/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a /2013/05/31/peugeot-ad-returns-wacky-races-to-tv/'>href="http://www.autoblog.com/2013/05/31/peugeot-ad-returns-wacky-races-to-tv/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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Whoever that ad agency is, someone in America needs to hire them! That was one of the best commercials I've seen in a while! Guess it can't hurt I loved that cartoon as a kid.


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