RSS Video: Scratch that new crossover, Volvo teases ad campaign for XC60

Filed under: Marketing/Advertising, Videos, Volvo, Celebrities

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.

Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.

But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."

Continue reading Scratch that new crossover, Volvo teases ad campaign for XC60

Scratch that new crossover, Volvo teases ad campaign for XC60 originally appeared on Autoblog on Sun, 26 May 2013 19:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/DVHvN6WugY4/