RSS Official: Chevy sees greener pastures with 2014 Silverado High Country

Filed under: Truck, Chevrolet, GM, Luxury, Off-Road

It's no secret that fullsize pickups are the financial engines that power Detroit automakers - it's been that way for decades. In recent years, though, growing consumer appetites for dolled-up trucks has meant even more opportunities for manufacturers to line their coffers while pleasing increasingly discerning customers. Trims like King Ranch on the Ford F-Series and Laramie Longhorn on Ram trucks now include high-end amenities that were the exclusive preserve of luxury cars just a few years ago.

General Motors has been content to let its GMC brand harvest top-shelf pickup buyers for some time now - particularly with its high-line Denali models - but it's hard to turn away easy profits. GM says over 30 percent of new pickup sales now transact above $40,000, and that figure is growing by the year. Thus, it's no surprise that execs are finally letting Chevrolet get in on the action with this new range-topping High Country trim for the 2014 Silverado. Officials tell Autoblog that it's the first premium-branded Chevy pickup since the Cameo Carrier of the 1950s.

Sitting above the LTZ and Z71 off-road model, the Silverado High Country sets itself apart with trim-specific chrome grille and body-color bumpers front and rear - the only fullsize Chevy so equipped - along with unique 20-inch alloy wheels and a few bits of chrome frosting to go with the usual complement of badges. Available only in crew cab configuration, High Country will be offered in both two- and four-wheel drive with the buyer's choice of V8 engines - 5.3-liter or 6.2-liter - along with either a 5-foot, 8-inch or 6-foot, 6-inch box. There are no specific powertrain or suspension calibrations for the model.

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Chevy sees greener pastures with 2014 Silverado High Country originally appeared on Autoblog on Sun, 05 May 2013 20:00:00 EST. Please see our terms for use of feeds.

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