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Old News - GM trademarking the Chevelle name

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In December of last year, General Motors filed the paperwork to secure the "Chevelle" trademark, according to the GM news hounds over at GM Authority.


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Maybe GM MBAs have in completed their marketing studies and have figured out that old name plates still have market cache!!! Wow...what a novel idea. Bring back names like Mailbu, Regal, Caprice, SS, Chevelle, T-Type, Grand National, & GNX. Of course name plates like Firebird, GTO, 442, Solstice, G8 are off the table and are considered taboo. I know - lets bring back the Vega, Monza, Chevette, Storm, Metro, Sprint, Corsica and Nova while we are at it !!!

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