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RSS Video: Chrysler uses Super Bowl spots to honor troops, farmers


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<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/jeep/" rel="tag">Jeep</a>, <a href="http://www.autoblog.com/category/ram/" rel="tag">Ram</a></p><a href="/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/#continued"><img height="350" src="http://www.blogcdn.com/www.autoblog.com/media/2013/02/bu013036ev-opt.jpg" vspace="4" width="628" /></a><br /><br />How do you follow up such revered and successful ads as Chrysler's last two <a href="http://www.autoblog.com/tag/super+bowl/">Super Bowl</a> commercials? <a href="http://www.autoblog.com/2011/02/07/opinion-chrysler-advertises-detroit-with-eminem-during-super-bo/"><em>Imported from Detroit</em></a> and <a href="http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/"><em>Halftime in America</em></a> should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?<br /><br />We just found out during Super Bowl XLVII. This year <a href="http://www.autoblog.com/chrysler/">Chrysler</a> went with two commercials, one for <a href="http://www.autoblog.com/jeep/">Jeep</a> and the other <a href="http://www.autoblog.com/ram/">Ram</a>. The two-minute-long Jeep commercial, called <em>Whole Again</em>, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.<br /><br />The Ram commercial, called <em>Farmer</em>, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.<br /><br />Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. <a href="/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/#continued">Check 'em out below</a> for yourself.<p><a href="http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/" rel="bookmark">Continue reading <em>Chrysler uses Super Bowl spots to honor troops, farmers</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/">Chrysler uses Super Bowl spots to honor troops, farmers</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 03 Feb 2013 23:25:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20447224/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/02/03/chrysler-uses-super-bowl-spots-to-honor-troops-farmers/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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