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RSS Deep Dive: Lincoln MKC Concept shows real promise [w/video]


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<p>Filed under: <a href="http://www.autoblog.com/category/conceptcars/" rel="tag">Concept Cars</a>, <a href="http://www.autoblog.com/category/detroit-auto-show/" rel="tag">Detroit Auto Show</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a>, <a href="http://www.autoblog.com/category/deep-dive/" rel="tag">Deep Dive</a></p><a href="http://www.autoblog.com/photos/lincoln-mkc-concept"><img alt="Lincoln MKC Concept - front three-quarter view" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/lincolnmkcconcept33hr-opt.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 379px; " /></a><br /><br />Ford's efforts to resuscitate its moribund <a href="http://www.autoblog.com/lincoln/">Lincoln</a> luxury brand began in earnest with the introduction of its <a href="http://www.autoblog.com/lincoln/mkz/">2014 MKZ</a> sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even begin to figure out whether Lincoln has a shot at redemption or if it will die of <a href="http://www.autoblog.com/mercury/">Mercury</a> <a href="http://www.autoblog.com/2010/06/02/ford-kills-mercury-to-expand-lincoln/">poisoning</a>. After all, rival <a href="http://www.autoblog.com/tag/general+motors/">General Motors</a> has been pouring resources into <a href="http://www.autoblog.com/cadillac/">Cadillac</a> since the late '90s, and if the sales charts are any guidance, it's still probably too early to declare its rebirth a success.<br /><br /><a href="http://www.autoblog.com/photos/lincoln-mkc-concept/#photo-5564357/"><img alt="Lincoln MKC Concept - rear three-quarter view" class="right border" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/lincolnmkcconcept22hr-opt.jpg" style="margin-top: 4px; margin-bottom: 4px; float: right; width: 305px; height: 188px; " /></a>Certainly, a brand with Ford's resources, free of distractions (read: the now-defunct <a href="http://en.wikipedia.org/wiki/Premier_Automotive_Group">Premier Auto Group</a> and various other side projects) should be able to successfully market a single luxury brand, particularly one with such a rich - if distant - history. Especially now with the Blue Oval enjoying more consumer goodwill than at any time in recent history. So let's all give <a href="http://www.autoblog.com/tag/alan+mulally/">Alan Mulally</a> and friends a little room to work, eh?<br /><br />We can start by focusing on the compact crossover seen before you, the Lincoln MKC Concept. Riding atop the same global C-platform that underpins the <a href="http://www.autoblog.com/ford/c-max/">Ford C-Max</a>, <a href="http://www.autoblog.com/ford/escape/">Escape</a> and <a href="http://www.autoblog.com/ford/focus/">Focus</a>, the MKC showcar here presages a production small CUV that will stick its distinctive nose into one of the auto industry's fastest-growing segments.<p><a href="http://www.autoblog.com/2013/01/13/lincoln-mkc-concept-shows-real-promise/" rel="bookmark">Continue reading <em>Lincoln MKC Concept shows real promise [w/video]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/01/13/lincoln-mkc-concept-shows-real-promise/">Lincoln MKC Concept shows real promise [w/video]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 13 Jan 2013 00:01:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/01/13/lincoln-mkc-concept-shows-real-promise/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20427097/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/01/13/lincoln-mkc-concept-shows-real-promise/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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