RSS Video: Honda begins 2013 Civic Si marketing by getting animated

[Ringo64]

<p>Filed under: <a href=&quot;http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href=&quot;http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href=&quot;http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href=&quot;http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href=&quot;http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href=&quot;http://www.autoblog.com/category/honda/" rel="tag">Honda</a></p><a href="/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/#continued"><img height="251" src=&quot;http://www.blogcdn.com/www.autoblog.com/media/2012/12/animated-2013-honda-civic-si.jpg" vspace="4" width="628" /></a><br /><br />Just one model year after a complete redesign, <a href=&quot;http://www.autoblog.com/honda/">Honda</a> saw fit to make some pretty big changes to the <a href=&quot;http://www.autoblog.com/honda/civic/">Civic</a> for 2013. Now, with the car about to hit dealers, we're getting our first look at the company's advertising direction for its high-volume compact car. Done as a comic-book-style action cartoon, this video is for the sportier <a href=&quot;http://autoblog.com/tag/civic si/">Civic Si</a> models and is obviously geared toward younger, more enthusiast-oriented buyers.<br /><br />In the video, our two hero drivers pilot a Civic Si coupe and sedan against a bunch of <em>Mad Max</em>-like vehicles with <em>Tron</em>-like consequences. Like any good commercial, this ad crams many of the car's key features into the two-minute video showing off new features like Bluetooth and a text message reader.<br /><br />Check out the video posted <a href="/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/#continued">after the jump</a>.<p><a href=&quot;http://www.autoblog.com/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/" rel="bookmark">Continue reading <em>Honda begins 2013 Civic Si marketing by getting animated</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href=&quot;http://www.autoblog.com/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/">Honda begins 2013 Civic Si marketing by getting animated</a> originally appeared on <a href=&quot;http://www.autoblog.com">Autoblog</a> on Sat, 15 Dec 2012 19:58:00 EST. Please see our <a href=&quot;http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=&quot;http://www.autoblog.com/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href=&quot;http://www.autoblog.com/forward/20403827/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href=&quot;http://www.autoblog.com/2012/12/15/honda-begins-2013-civic-si-marketing-by-getting-animated/#comments" title="View reader comments on this entry">Comments</a><div class="feedflare">

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[[ChaosweaveR]]

A bit long for a commercial (lol 2 minutes) but it's very fun to watch. Good marketing if you ask me.