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RSS Video: Lincoln and MKZ propose brand reinvention


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<p>Filed under: <a href=&quot;http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href=&quot;http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href=&quot;http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href=&quot;http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a>, <a href=&quot;http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/#continued"><img height="416" src=&quot;http://www.blogcdn.com/www.autoblog.com/media/2012/12/lincoln-motor-company-628.jpg" vspace="4" width="628" /></a><br /><br /><a href=&quot;http://www.autoblog.com/lincoln/">Lincoln</a> made a rather assertive statement about the future of its products at the <a href=&quot;http://www.autoblog.com/la-auto-show/">2012 LA Auto Show</a>. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new <a href=&quot;http://www.autoblog.com/lincoln/mkz/">2013 MKZ</a>. Following that, Lincoln <a href=&quot;http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/">teased a new ad campaign</a> that was in the works, and it appears we now have the first extended promotional video.<br /><br />Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.<br /><br />The <a href="/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/#continued">video</a> is likely to be the first of many in a <a href=&quot;http://www.autoblog.com/2012/12/02/lincoln-video-teases-new-things-to-come/">large advertising blitz</a> by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. <a href="/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/#continued">Scroll down</a> to watch the video.<p><a href=&quot;http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/" rel="bookmark">Continue reading <em>Lincoln and MKZ propose brand reinvention</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href=&quot;http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/">Lincoln and MKZ propose brand reinvention</a> originally appeared on <a href=&quot;http://www.autoblog.com">Autoblog</a> on Mon, 03 Dec 2012 13:29:00 EST. Please see our <a href=&quot;http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=&quot;http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href=&quot;http://www.autoblog.com/forward/20392811/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href=&quot;http://www.autoblog.com/2012/12/03/lincoln-and-mkz-propose-brand-reinvention/#comments" title="View reader comments on this entry">Comments</a>

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