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RSS Video: Nissan recalls the birth of Miss Fairlady


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Filed under: Japan, Marketing/Advertising, Videos, Nissannissanmissfairlady.jpg

The emphasis in the title is the word "Miss" - this isn't about the Datsun Fairlady (that eventually became the line of Z cars still going today), but the women who were hired to help sell them. Introduced as a concept to accompany a marquee dealership in Tokyo's chic Ginza area, the five Miss Fairladys were given product training so they could answer customer questions, a new thing at the time.

Nissan has made a neat little vid on the beginnings of Miss Fairlady, and it includes an interview with a Miss Fairlady from the early 1970s as well as her daughter, who is the Chief Miss Fairlady in Tokyo and Yokohama today. You'll find the rather attractive history lesson in the video posted below.

Continue reading Nissan recalls the birth of Miss Fairlady

Nissan recalls the birth of Miss Fairlady originally appeared on Autoblog on Sun, 12 Aug 2012 16:03:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments



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