Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

Frosty's 1986 Trans Am

2022 October
of the Month

  • Welcome!

    Welcome to Forever Pontiac, where we keep the memory of Pontiac alive with great discussion, maintenance tips, restoration/modification progression "blogs" and help from professional & DIY mechanics. Also, wonderful competitions that occur regularly. Please register for an absolutely free account to join in!

RSS Video: Creepy or Clever Marketing? Porsche dealer puts your house in direct marketing material


Recommended Posts

  • Founders

Filed under: Coupe, Performance, Marketing/Advertising, Porsche, Canada, Luxurypfaffporschedm.jpg

Pfaff Auto in Toronto, Canada has taken credit for creating the world's first piece of instant direct mail - a variation on the regular direct mail that goes from the doorstep straight to the waste basket. The dealership took a white Porsche 911 Carrera S to well-monied Toronto neighborhoods and photographed it in front of various homes. A print production crew in a cargo van nearby then took those photos and, right on the spot, created individual postcards using each photo that invited homeowners to a test drive. It then delivered the postcards to mailboxes, saving potential buyers from having to merely imagine a Porsche in their driveways.

This isn't the kind of marketing play you'd be likely to pull off in America, what with the guns, gates and armed guards, but it worked a treat in Toronto. Traditional direct-mail response is usually in the low single digits, but Pfaff's response rate to the "It's Closer Than You Think" campaign was 32 percent. You can watch how they pulled it off in the video below.

Continue reading Creepy or Clever Marketing? Porsche dealer puts your house in direct marketing material

Creepy or Clever Marketing? Porsche dealer puts your house in direct marketing material originally appeared on Autoblog on Sat, 04 Aug 2012 19:47:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments



autoblog?i=JR2byBCufsw:w-gYWQdFKog:wF9xT3WuBAs</img> autoblog?i=JR2byBCufsw:w-gYWQdFKog:V_sGLiPBpWU</img>JR2byBCufsw


Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Tired of these Ads? Purchase Enhanced Membership today to remove them!
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.