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RSS Video: Another slew of Fiat 500 Abarth ads with Catrinel Menghia released


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Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Celebrities, Fiatabarth-500-model-3.jpg

Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.

First up is a minute-long montage showing the Scorpion-addled Abarth flung around the desert while Catrinel... well, stands around looking beautiful. Next, the turbocharged 500 drives down the Las Vegas Strip while Ms. Menghia walks around looking beautiful. Notice a trend?

In the third video of this new series, Catrinel finally gets to drive the Abarth in a race against a lucky cameraman. Well, sort of. The two cars are actually piloted by "professional drivers on a closed course" - as you can see, they are wearing helmets. Catrinel and the cameraman, on the other hand, emerge from their black and white 500s with hair blowing in the wind.

No matter. Clearly these videos are meant to build upon the first extremely successful tie-up between the model and the Italian hatchback. We've gone ahead and included that initial commercial, along with the three new ones, below. Enjoy!

Continue reading Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

Another slew of Fiat 500 Abarth ads with Catrinel Menghia released originally appeared on Autoblog on Fri, 27 Apr 2012 19:58:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments



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They use models to distract people and prevent them from laughing at it.

I don't understand where Fiat is going with this, who are they targeting?

Men? Why are models driving it then? That gives the impression that its a high-class ladycar.

Women? A supermodel isn't really going to grab their attention.

Lesbians? Got to be it.

She not even that hot. What are those things? B cups? Lame.

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