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RSS Video: Mercedes-Benz co-opts car keys for clever interactive subway ads


Ringo64

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Filed under: Truck, Marketing/Advertising, Videos, Mercedes-Benz, Luxuryvianokeyad.jpg

It's quite apparent that technology, in addition to helping us avoid advertising (thank you, DVR), has simultaneously enabled much more of it, and in many more places. And when used properly, technology has made some ads a lot more interesting.

Mercedes-Benz constructed an interactive ad for its Viano minivan in Berlin's Friedrichstrasse subway station. To promote the chasmic space inside the people-hauler, the ad allowed riders waiting for trains to open the door of a virtual Viano using their own car keys, then watch what kinds of things climbed out and how many of them there were. Follow the jump to check out the video.

Continue reading Mercedes-Benz co-opts car keys for clever interactive subway ads

Mercedes-Benz co-opts car keys for clever interactive subway ads originally appeared on Autoblog on Sat, 18 Feb 2012 20:01:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

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  • 2 weeks later...
  • Founders

Truely amazing. But I hate ads. I prefer that interactive walkway at Bradley International Airport here haha

:lol: and getting searched by Security? I swear that airport hates me, doesn't fail when I fly in there I get searched :(

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