Filed under: Marketing/Advertising, Chrysler

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.

Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.

Stirring? We think so. See for yourself after the jump and let us know in the comments if you think Chrysler has created a worthy follow up to last year's commercial.

Continue reading Chrysler debuts "Halftime in America" Super Bowl ad

Chrysler debuts "Halftime in America" Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 20:44:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

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loved it...even tho it was chyrsler

Love Chrysler's commercials, the creative marketing guy, whoever that guy is deserves a raise! Not only as an American does it inspire me but as an American car enthusiast as well. Up until the point where they want me to buy a Chrysler... but I do give them credit cause I'm not going to buy anything other than GM

http://campaignstops...ime-in-america/

This article and many of its comments are a good read.

I loved it! Made me tear up during the Superbowl.

I wouldn't mind a new 300 SRT8.

loved it...even tho it was chyrsler

Love Chrysler's commercials, the creative marketing guy, whoever that guy is deserves a raise! Not only as an American does it inspire me but as an American car enthusiast as well. Up until the point where they want me to buy a Chrysler... but I do give them credit cause I'm not going to buy anything other than GM