Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

J J Web's 1967 Lemans

2024 May
of the Month

  • Rev up your passion for Pontiacs and join our vibrant community of enthusiasts!

    Whether you're a die-hard fan of classic muscle cars or you've got a soft spot for sleek modern models, you've found your home here at Forever Pontiac. Our community is dedicated to celebrating everything Pontiac, from the iconic GTO to the legendary Firebird and everything in between.

    Unlock access to expert advice, stunning photo galleries, engaging discussions, exclusive events, and more!

    Start your Pontiac journey with us today!

    Sign up now! 🏁

Creator of Hot Wheels dies at 95


Recommended Posts

Creator of Mattel's Hot Wheels dies


Sure, there was Barbie. But what may turn out to be the true lasting legacy of Mattel co-founder Elliot Handler was the creation of Hot Wheels.

Handler died Thursday of heart failure at 95, a veteran of the toy industry since the end of World War II. The Los Angeles resident didn't think Barbie would be a success when wife Ruth came up the idea in 1959. It became of one of the two products that would define Mattel.

The other was Hot Wheels. Handler was looking for a toy that would hold as much appeal for boys as Barbie did for girls. Die-cast toy cars had been around forever, but Handler figured out how to give them a new spin -- literally. The secret was the wheels, which were the result of a special manufacturing process that made them spin fast,The New York Times reported.

Besides knocking off miniature versions of existing cars, Hot Wheels incorporated designs from the stylists it hired away from big automakers. The cars were given names such as the Beatnik Bandit and King Kuda. Their metalflake paint jobs made them irresistible and with 10,000 designs over the years, Hot Wheels attracted kids and collectors alike.

Handler is dead, but Hot Wheels will live on as long as kids remain passionate about cars.

source: usatoday.com





Creator of Hot Wheels dies at 95


Elliot Handler provided countless hours of joy to young men and women around the world. He is one half of the team that founded the Mattel toy company in 1945. Elliot, along with his wife Ruth and Mattel co-founder Harold Matson, established a business that's now a multi-billion dollar company employing over 30,000 people.

Elliot and Ruth (pictured together at right) created toys that are cherished by millions. Ruth is credited with bringing the Barbie lineup to life, while Elliot built Hot Wheels so that boys would also have a toy of their own.

Elliot Handler was born in Chicago, Illinois on April 9, 1916. His wife Ruth passed away on April 27, 2002. Elliot passed away on Thursday at the age of 95.

Our condolences go out to his family, and we'd just like to thank Handler for all the happy memories

source: autoblog.com






thanks for the great memories! :lol:


Link to comment
Share on other sites

Tired of these Ads? Register Today!

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Tired of these Ads? Purchase Enhanced Membership today to remove them!
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.