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Pontiac of the Month

4 bucket 67's 1967 GTO

2019 March
of the Month

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    We are a community of Pontiac enthusiasts. The purpose of our community is to keep alive the Pontiac spirit by sharing (or showing off) our cars, discussing Pontiac, helping each other work on our cars and find information, plus attend various meets/shows/etc... To aid discussion, sharing, event planning and selling of parts/cars/anything, we have various parts of the website to aid this from Forums to an online Garage to Classifieds to even a Document Download Repository. You can find links to these in our navigation above based on what each section helps with (discussion, local events, learning, etc...).

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    We look forward to seeing you around!


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Car and Driver: BMW Announces “iPerformance” Moniker for Plug-In Hybrids

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2016 BMW 740Le plug-in hybrid


BMW is in the thick of turning out plug-in hybrid variants of every major model it sells, an effort that as of the 2016 Geneva auto show will have its own name: iPerformance. That’s the moniker BMW plans to apply to every single plug-in hybrid it sells, save for perhaps the i8 and i3 (which already live under the BMW i banner). The idea is to provide “a visible indicator of the transfer of technology from BMW i to the BMW core brand.” That it may be, but it’ll also be a clear indicator that BMW is running out of sub-brand naming schemes, what with its showrooms now crowded with M Performance, M, and BMW i derivatives.



BMW will first apply the iPerformance branding to the upcoming 740e xDrive, the plug-in version of the latest 7-series luxury sedan before applying it more broadly after July of this year. The 740e will utilize an electric motor integrated into its eight-speed automatic transmission, which will be mated to a 254-hp turbocharged 2.0-liter four-cylinder gasoline engine. It’s dubious to refer to this sure-to-be leisurely combination by any name incorporating “performance,” but it nonetheless allows BMW to slap “i” logos on the cars’ bodies, as well as the i-signature blue-colored accents in the grille and “eDrive” logos on the C-pillars.


It’s safe to assume that, within the year, existing plug-ins such as the X5 xDrive40e, as well as the upcoming 330e and 5-series plug-in hybrid will all adopt the iPerformance branding.


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