Car and Driver: Tesla’s Model 3 Reveal in March Won’t Be of the Whole Car

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Next month, there will be two major international auto shows that Elon Musk, like Donald Trump in the last GOP debate, probably will skip in favor of his own private event. There, the Tesla CEO will reveal the Model 3—except not the whole car. Or maybe not even the real car.

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Speaking to Auto Express, Musk said “the first pictures of the Model 3 will be [released at the] end of March” but he wouldn’t show “everything” until “a lot closer to production time.” That would be at least a year and a half from now.

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When those photos hit the web, preorders will commence for fans so eager to add a second or third Tesla to their fleet that they’re ready to lay their money down without even seeing Model 3 fully revealed. The Model 3, you’ll remember, is Tesla’s gambit for volume sales, a compact sedan—and crossover—expected to sticker for $35,000, or roughly half of what the cheapest Model S costs, and deliver a 200-mile range.

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Deliveries are promised to begin in mid 2017—assuming Tesla releases the new car on schedule, which didn’t happen with the Roadster, the Model S, or the Model X. The company also needs to get its Gigafactory cranked up and running. In the meantime, Tesla had better hope the production Chevrolet Bolt—which is priced at $37,500 and also delivers a 200-mile range—is a terrible car that mainstream buyers will ignore as they hold out for a Model 3.

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