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Ringo64

GM Offering $25 Gift Cards to get Ignition Recall Done

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source: http://www.roadandtrack.com/go/news/gm-offers-25-gift-cards-to-get-recalled-cars-fixed-in-ignition-switch-debacle?src=soc_fcbks

Nearly half of the 2.6 million vehicles covered by the sweeping General Motors ignition switch recall have not been fixed. So America’s largest automaker has turned to bribery: The company is offering up $25 gift cards from Starbucks, Walmart, and other retailers to entice owners to have their affected vehicles repaired by December 1st.

In letters sent out last week, GM informed owners of affected vehicles that enough replacement parts have been made to fix every car covered by the recall. The letters encourage owners to make an appointment by offering a gift card to Amazon, AMC, Applebee’s, Bass Pro Shops, Red Robin, Starbucks, or Walmart. The company has also offered 89,000 free loaner vehicles to customers affected by the recall, though that amounts to less than 4 percent of the vehicles involved.

It’s just the latest of GM’s efforts to reach owners of cars that could have faulty ignition switches. Last week, the automaker launched a digital outreach program, sending targeted ads to individual owners through Facebook, AOL, MSN, and other popular websites. The ads, delivered to car owners GM has spent months tracking down, aim to convince the “unengaged audience” to participate in the recall.

But while GM works to contact owners of unrepaired vehicles, customers have had difficulty getting their cars fixed under the recall program. As The New York Times reports, some customers have been turned away by dealerships citing lengthy waitlists and backordered replacement parts. Additionally, some dealerships have mistakenly told owners that their cars were already repaired, as was the case ina tragic accident that killed a 25-year-old driver last month. Investigators say the accident closely resembled those caused by ignition switch failures, which have been linked to 30 deaths.

The recall stems from a problem with the ignition key switch found in some of the most popular General Motors vehicles built between 2003 and 2010. Investigators say the key can inadvertently switch off while driving, cutting power to the steering and brakes and preventing the airbags from deploying in a collision. GM’s complete list of affected vehicles can be found here.

Crazy that people have to be bribed to get this taken care of.

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Never under estimate the power of human laziness, human stupidity or the "it won't happen to me" syndrome.



BTW - my father-in-law waited 4 months "for parts" for his recalled 2008 Solstice before his ignition switch was finally fixed.


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i waited "for parts" for like half a year jus for the taillight thing.


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