RSS Volvo pranks newest valet on the Italian Riviera

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Filed under: Truck, Europe, Marketing/Advertising, Videos, Work, Volvo

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.

In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

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Volvo pranks newest valet on the Italian Riviera originally appeared on Autoblog on Wed, 24 Sep 2014 20:00:00 EST. Please see our terms for use of feeds.

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