RSS Behind the scenes of BMW's 'Drift Mob,' Part 1

[Ringo64]

Filed under: Coupe, Performance, Etc., Marketing/Advertising, BMW, Luxury

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).

The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.

As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

Behind the scenes of BMW's 'Drift Mob,' Part 1 originally appeared on Autoblog on Sat, 28 Jun 2014 10:58:00 EST. Please see our terms for use of feeds.

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[[ChaosweaveR]]

Now THAT is how you get a new model noticed and viral on the 'net.

[notallthere]

I thought that BMW got noticed by overly spray tanned girls, guys with brohawks, tapout shirts and stupid sized sunglasses were their advertising campaign.

[Ringo64]

I thought that BMW got noticed by overly spray tanned girls, guys with brohawks, tapout shirts and stupid sized sunglasses were their advertising campaign.

Hard to tell these days... Think Audi drivers might be more toned to do those adverts.