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Ringo64

RSS Here's the backstory on Gordon's Pepsi prank from Okulski himself

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Filed under: Marketing/Advertising, Videos, Humor

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Last week, we all watched with enjoyment as Jalopnik editor Travis Okulski got epically pranked by a mustachioed Jeff Gordon. As we explained then, Gordon starred in a memorable "viral" ad for Pepsi, which saw the NASCAR champion disguise himself and take a car salesman on a wild test drive. It was all called out as bull, and Okulski was one of the most vocal critics.

As payback, Gordon and Pepsi teamed up to get the unwitting editor back, for a second Test Drive commercial. This time, Gordon played a cab driver, while Okulski sat in back on his phone. It was all downhill from there.

The video has been a bit of a hit on YouTube, racking up nearly 14 million views since it debuted on February 27. Now, Okulski is sitting down with Mike Spinelli from Drive to explain absolutely everything that happened before, during and after the commercial.

Have a look below for both the original commercial and the interview on Drive.

Continue reading Here's the backstory on Gordon's Pepsi prank from Okulski himself

Here's the backstory on Gordon's Pepsi prank from Okulski himself originally appeared on Autoblog on Sat, 08 Mar 2014 19:11:00 EST. Please see our terms for use of feeds.

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