Jump to content
Forums Gone... but not forgotten!

Tired of these Ads? Register Today!

Pontiac of the Month

gscherer78ta's 1978 Trans Am

2019 February
of the Month

  • Welcome to Forever Pontiac

    We are a community of Pontiac enthusiasts. The purpose of our community is to keep alive the Pontiac spirit by sharing (or showing off) our cars, discussing Pontiac, helping each other work on our cars and find information, plus attend various meets/shows/etc... To aid discussion, sharing, event planning and selling of parts/cars/anything, we have various parts of the website to aid this from Forums to an online Garage to Classifieds to even a Document Download Repository. You can find links to these in our navigation above based on what each section helps with (discussion, local events, learning, etc...).

    We invite you to contribute, find help or just view some of our member's amazing cars! Don't forget, we also have great contests from time to time (like our Pontiac of the Month and yearly calendar contest) and our Pontiac This OR That, a fun game where you choose the best of two randomly selected Pontiacs from our online garage.

    We look forward to seeing you around!

Sign in to follow this  
Ringo64

RSS Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Recommended Posts

Filed under: EV/Plug-in, Hybrid, Cadillac

cadillac-elr-olympics-ad-tv.png

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle."

"We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson

In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny).

In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean.

The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen.

Continue reading Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video] originally appeared on Autoblog Green on Mon, 10 Feb 2014 14:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
autoblog?i=kZobW6MJZJs:0t-B7raWr3g:wF9xT autoblog?i=kZobW6MJZJs:0t-B7raWr3g:V_sGL
kZobW6MJZJs

/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/kZobW6MJZJs/

Share this post


Link to post
Share on other sites

Tired of these Ads? Register Today!

I will never understand the nouveau riche thinking and I probably never will. This says I am willing to pay double for something that is a Cadillac badged Volt simply because I am rich and environmentally conscience at the same time, in order to impress my other artsy fartsy friends. It clearly means your not economically challenged like the rest of us - yet.



I was wrong about how successful the Escalade would be too. Just goes to show that common sense and common cents don't necessarily go together, especially when you have a ton of the latter, you don't have to worry about the former.


Share this post


Link to post
Share on other sites

I will never understand the nouveau riche thinking and I probably never will. This says I am willing to pay double for something that is a Cadillac badged Volt simply because I am rich and environmentally conscience at the same time, in order to impress my other artsy fartsy friends. It clearly means your not economically challenged like the rest of us - yet.

I was wrong about how successful the Escalade would be too. Just goes to show that common sense and common cents don't necessarily go together, especially when you have a ton of the latter, you don't have to worry about the former.

Yeah, I don't understand it either. Then again, I could careless what other people think of me and my cars, I buy what I want.

Despite that there is a HUGE market for slight changes and badges (look at Lexus), people will pay top-dollar for a badge plus some leather and chrome.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

Tired of these Ads? Purchase Enhanced Membership today to remove them!
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.