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RSS Report: GM's Mark Reuss says America deserves a new wagon

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Filed under: Wagon, GM


There may be hope yet for the American wagon. Fox News spoke to the new head of product for General Motors, Mark Reuss, and asked him what kind of car he thinks GM should be making.

"I still think no one's offered a really good, affordable wagon in the United States. You know, mainstream, fun, good-looking, hot looking, fun-to-drive wagon at a reasonable price point," Reuss said.

It's no secret that a prerequisite to being an automotive journalist is to have an unhealthy infatuation with wagons, so you can imagine how we feel about Reuss' comments. But does he have a point?

"There's a lot of wagons in the market, but they're really expensive and there's a lot of people that can't afford that, and I think there's opportunity there," Reuss told Fox. Considering the limited success of GM's own Cadillac CTS Sport Wagon, and the proliferation of small, car-based CUVs, we wonder what kind of business case an affordable wagon would have. Reuss recognizes that, though.

"It'd have to be really fun to drive, otherwise people aren't going to get out of the crossover and the mini-crossover market," the exec said. If the vehicle Reuss envisions were to ever make production, we wouldn't count on it being limited to one brand (economies of scale and all that).

What do you think it'd take for a GM wagon to succeed? Let us know in Comments.

GM's Mark Reuss says America deserves a new wagon originally appeared on Autoblog on Sat, 18 Jan 2014 11:01:00 EST. Please see our terms for use of feeds.

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A GM version of a Dodge Magnum-style car, RWD, V8/V6 powered would be a good platform stable mate to the CTS wagon, or perhaps off of the ATS platform.

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