Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

SPRINT 6's 1966 LEMANS 2DR HT

2018 August
of the Month

  • Welcome to Forever Pontiac

    Welcome to Forever Pontiac, full of great ideas for Pontiac performance, maintenance, or for peer-to-peer assistance from Professional and DIY mechanics. Also, compete in our Pontiac monthly competitions. Please register if you'd like to take part.

Archived

This topic is now archived and is closed to further replies.

Ringo64

RSS Video: Is TrueCar's new female car shopper ad sexist? [w/poll]

Recommended Posts

Filed under: Car Buying, Marketing/Advertising, Videosscreen-shot-2013-07-23-at-3.27.34-pm.jpg

TrueCar is getting bashed in both traditional and social media venues over a 30-second ad that's gone viral due to what some perceive as sexist overtones. The ad features a number of women talking about using TrueCar for their latest vehicular purchase, and how the website takes the "anxiety" out of buying a car. It ends with the line, "I don't need to bring a dude with me."

The backlash, particularly on TrueCar's Facebook page has been pretty severe, with angry women firing away at the service over the spot. In response to the bad press it's been getting on sites like BuzzFeed and AdWeek, TrueCar's PR agency, PGCCampbell, and the company's founder and CEO, Scott Painter, issued the following statement:

"Regardless of race or gender, being a more informed car buyer benefits consumers. TrueCar supplies a hassle-free experience for both men and women by providing car-buying information the public can't get elsewhere.

This particular ad is pro-consumer and pro-women. It was developed by our creative director, who is a woman, and it addresses a real consumer issue in the marketplace."

Judge for yourself by screening the video below. Then vote in our poll and leave your thoughts in Comments. Has TrueCar been watching a bit too much Mad Men, or are people overreacting?

View Poll

Continue reading Is TrueCar's new female car shopper ad sexist? [w/poll]

Is TrueCar's new female car shopper ad sexist? [w/poll] originally appeared on Autoblog on Tue, 23 Jul 2013 19:58:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=VBFpBlfPTlc:tNtVZ_XQsb4:wF9xT3WuBAs</img> http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=VBFpBlfPTlc:tNtVZ_XQsb4:V_sGLiPBpWU</img>http://feeds.feedburner.com/~r/weblogsinc/autoblog/~4/VBFpBlfPTlc


/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/VBFpBlfPTlc/

Share this post


Link to post
Share on other sites

Tired of these Ads? Register Today!


Tired of these Ads? Purchase Enhanced Membership today to remove them!
×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.