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RSS Video: Chevy recreates The Office for new local dealer ads

By Ringo64
March 4, 2012 in Auto News

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Posted March 4, 2012

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Posted March 4, 2012

Filed under: Marketing/Advertising, Videos, Chevrolet

Chevrolet has added another new direction to its advertising, this one inspired by the show The Office: when the boss at a dealership gets the idea to create a workplace comedy, it becomes a series called "Under the Blue Arch."

The campaign was created by Goodby, Silverstein & Partners and directed by Randall Einhorn, veteran of The Office and Parks and Recreation, among other shows. Actual 30-second television spots will be created based on the "show" to run in support of local dealership groups.

You'll find the premiere episode and a press release on the campaign and the characters after the jump.

Continue reading Chevy recreates The Office for new local dealer ads

Chevy recreates The Office for new local dealer ads originally appeared on Autoblog on Sun, 04 Mar 2012 14:04:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

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