Jump to content
Forums Gone... but not forgotten!
Pontiac of the Month

wtjosaas' 1970 Firebird

2018 July
of the Month

  • Welcome to Forever Pontiac

    Welcome to Forever Pontiac, full of great ideas for Pontiac performance, maintenance, or for peer-to-peer assistance from Professional and DIY mechanics. Also, compete in our Pontiac monthly competitions. Please register if you'd like to take part.

Sign in to follow this  
Ringo64

RSS Poll: Is this Fiat Abarth ad good enough for the Super Bowl?

Recommended Posts

Filed under: Performance, Marketing/Advertising, Hatchback, Fiatabarth-ad.jpg

Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That's one of the big reasons it hasn't been put on TV yet.

You'll see what we mean when you view the ad, titled "Seduction," after the jump. It was the foam that made it iffy for the networks.

But we chatted with Chrysler marketing chief Olivier Francois at the Detroit Auto Show about Super Bowl commercials where advertisers are known to push the envelope. In the Chrysler-Fiat world of double titles, Francois is also CEO of Fiat.

Francois, who is considering a few options for the big game, is wondering if the Abarth video is Super Bowl worthy, and wants to know what Autoblog readers think about the spot. Good enough for the big game, also known as the Super Bowl of advertising?

Chrysler, of course, was the toast of the Super Bowl in 2011, showing an unprecedented two-minute ad featuring Eminem's "Lose Yourself," an appearance by Eminem himself and the new ad theme, "Imported From Detroit."

It's a high bar to reach again.

What do you think? Does this Abarth ad have the right stuff?

View Poll

Continue reading Is this Fiat Abarth ad good enough for the Super Bowl?

Is this Fiat Abarth ad good enough for the Super Bowl? originally appeared on Autoblog on Thu, 19 Jan 2012 13:29:00 EST. Please see our terms for use of feeds.<h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>Permalink | Email this | Comments

di</img>

di</img>

autoblog?i=0eamS5dJ1dg:zh7PJbscMVw:wF9xT3WuBAs</img> autoblog?i=0eamS5dJ1dg:zh7PJbscMVw:V_sGLiPBpWU</img>0eamS5dJ1dg


/>http://feeds.autoblog.com/~r/weblogsinc/autoblog/~3/0eamS5dJ1dg/

Share this post


Link to post
Share on other sites

Tired of these Ads? Register Today!

Saw this a long time ago. Lame.

Share this post


Link to post
Share on other sites

I never forget the first time I will see one because they are fugly. They actually looked like they got raped by the ugly tree.

Share this post


Link to post
Share on other sites

They actually looked like they got raped by the ugly tree.

I planted that tree when I was in 5th grade for a arbor day project

Share this post


Link to post
Share on other sites

I never forget the first time I will see one because they are fugly. They actually looked like they got raped by the ugly tree.

:lol:

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

Tired of these Ads? Purchase Enhanced Membership today to remove them!
×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.