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onetrick56's 1964 Grand Prix

2020 September
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GM loses money on all Corvettes under $80k


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https://www.motor1.com/news/385310/gm-loses-on-base-corvette/

Quote

A source from GM has talked to Motor Trend about an interesting revelation; GM will continue to lose money on every all-new Chevrolet Corvette they sell under $80,000. The source also confirmed that the price of the 2020 Chevrolet Corvette would rise by 2021, with rumored additional increases in the following years. But would it be high enough to cover the costs in the long run?

You see, according to the source, the budget set for the C8 project was pegged at $79,995, taking into consideration the new configuration and redesign. This is a huge jump from the previous C7 pricing, and in order for customers not to complain, Chevy is okay with taking the loss.

Interesting. Definitely was shocked the starting price was $60k, thought it was going to be much more so I believe this. I'd be interested to hear how many are actually sold at less than $80k once the model year is over. Configuring online, pretty much any "decent" accessory package brings up quite a bit.

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