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Lift opens Big Apple office in bid for larger slice of ride-share pie

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Lyft car with trademark pink mustache (via Wikimedia)New York is already one of the most hotly-contested rideshare markets, with Uber surging ahead of the city’s famed Yellow Cabs and Lyft registering gains on both, in terms of rides hailed. Now, Lyft is folding the battle for the Big Apple into its overarching strategy, amplifying its East Coast efforts in a move it considers vital to...

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