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Study: Top global brands include plenty of tech firms and no automakers

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2017 BrandZ Top 100 Global BrandsIf you watch the news regularly, you often hear about companies merging--often after one of the companies has been bought for a very hefty sum. But what goes into determining the value of a company? It's not just a dull calculation of cash and physical assets, or even annual revenue. Part of a company's value comes from the strength (or weakness)...

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