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GM's Maven follows Cadillac's lead and offers monthly rentals

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GM launches personal mobility brand: MavenBack in January, General Motors and Cadillac launched a monthly car-sharing service called BOOK. Users pay $1,500 per month, and in exchange they receive access to an array of Cadillac vehicles, including the XT5, CT6, Escalade, and V Series. Now, GM has launched a similar program called Maven Reserve. An extension of Maven, which launched in...

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